PawPal

Matching first-time pet owners with the right rescue animal.

Adoption platforms optimize for browsing, not fit, driving high return rates for first-time owners.

Before investing in formal research, I shared the concept with a small group of pet owners to sanity-check the core idea. The response was genuine enthusiasm for a matching-first approach over the browse-first model most adoption platforms use — real signal that the problem is worth solving. Formal shelter interviews and structured surveys are next, to test the actual matching mechanics.

This case study is still being written up as the project progresses. Want the full walkthrough now, or to know when it's ready? Reach out and I'll send it directly.